As a talk show diva, Winfrey recently released an e-book of Women & Money by financial adviser Suze Orman on her web site, www.oprah.com. The e-book has so far been downloaded in more than 1 million copies since the announcement in the mid of February 2008 on her television show. The e-book is available for free so that it has built excitement for Suze’s book across all formats. The demand is just comparable to The 9 – 11 Commission Report by the federal government and Stephen King’s e-novella, Riding the Bullet.

Winfrey’s book club picks on her television show are publishing’s swiftest and surest path to the path of best seller lists which result in tens of thousands more sales for authors whose titles are selected. The publishing community, however, has endlessly debated the effects of making text available online. The practice might harm the sales of paper editions. What a Winfrey is Oprah! – JP